Pi Beta Phi Foundation Begins Rebranding Initiative
March 27, 2009

Pi Beta Phi Foundation is currently undergoing an initiative to update and enhance our internal and external communications. To help us with this important endeavor, the Foundation has chosen to partner with Dye, Van Mol & Lawrence (DVL), a public relations and advertising agency based in Nashville, Tennessee. 

A competitive RFP process was used in making the selection. DVL was chosen from a qualified group of seven agencies who responded to the initial RFP. The Foundation selected DVL based on the firm’s understanding of both for-profit and non-profit media communications, its strategic approach to developing marketing approaches, and its demonstrated ability to produce successful, creative campaigns for non-profit organizations. 
 
Pi Beta Phi Foundation